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The Future of Business

The world is changing at a breakneck pace, and businesses that fail to keep up risk being left behind. Phygital Assets have emerged as the key to success in this new landscape. Phygital Assets are physical assets that have been digitized in some way to enhance their value and reach a wider audience. And they’re more important now than ever before.

Consider this: In 2020, e-commerce sales accounted for 14.1% of all retail sales worldwide. By 2024, that number is expected to reach 22%. And with the COVID-19 pandemic accelerating the shift to online shopping, businesses that fail to embrace digital transformation risk being left behind.

That’s where Phygital Assets come in. By combining physical and digital elements, Phygital Assets offer businesses the opportunity to expand their reach, engage customers in new ways, and stay competitive in a rapidly changing marketplace.

The Power of Phygital Assets

The power of Phygital Assets lies in their ability to offer customers a more immersive and engaging experience. Whether it’s through virtual reality or augmented reality, Phygital Assets allow customers to interact with products in ways that were previously impossible. This can lead to increased customer satisfaction and loyalty, as well as higher sales.

And the numbers don’t lie. According to a recent study by Harvard Business Review, companies that invest in customer experience see revenues increase 4% to 8% above their market. And with Phygital Assets, the potential for revenue growth is even greater.

The Time for Action is Now

The world is changing, and businesses that fail to adapt risk being left behind. But with Phygital Assets, companies can stay ahead of the curve and remain relevant in a rapidly evolving marketplace. By investing in Phygital Assets, businesses can expand their reach, engage customers in new ways, and stay competitive in an increasingly digital world.

So what are you waiting for? The time for action is now. The future of business is Phygital, and the businesses that embrace this new reality will be the ones that thrive in the years to come.

Mario Alberto Estrella

Mario Estrella is a seasoned journalist and digital marketing professional at, specializing in technology-related news. With over two decades of experience in the field, he brings a rich history of working in diverse media outlets and advertising agencies. Notably, he has been instrumental in driving significant growth in online presence and readership in his past roles​. At, Mario leverages his extensive experience and deep understanding of the digital landscape to deliver engaging and insightful technology news to the audience.

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